Aug 18, 2026 earnings call — New CEO's plan: product, ops, and store network
Total revenues were RMB 273.4 million, down 21.7% year-over-year.
Revenue $0.0B (est $0.0B) · EPS $-0.44 (est $-0.25)
Key quotes
"First and foremost, we have been and will continue to focus our resources to accelerate our product innovation based on thorough consumer, customer understanding and insight, ranging from improving the appearance, flavor of our core products to creating exciting innovations."
"We will focus more in top-tier cities in our expansion so that we can concentrate our resource and effort especially among the office work area trade zone or some special channel like train stations, major transportation hubs, airports, universities."
"We'll broaden our CRM and marketing efforts beyond current loyalty club program to reach new customers and as importantly, to enhance interaction and frequency."
Analyst Q&A 2
Plans to make Tims China profitable
Q (Steven Silver · Argus): Analyst asked what the top priorities in corporate strategy are to make Tims China profitable and how long implementation will take. He also asked how many net new stores will open in H2 2026 and 2027 and whether the mix of company-owned versus franchise stores will change.
A: Management said the top priorities are raising innovation (new and stronger products like bagels, Melt, bakery and milk-based coffees), improving store economics (rental, labor, food costs) and building capabilities in innovation, marketing, operations and store development. They will continue to close underperforming stores and expand new stores with discipline focused on top-tier cities and hub trade zones. They would not give a timeline or a specific number of new stores yet, and said future new stores will be a roughly equal mix of company-owned and franchise stores.
"Well, in short, our top priority is to raise our game in innovation to offer more competitive products and experience to our customers." — Kwok Wah Cheung (CEO)
Marketing plans and competition from tea chains
Q (Tianfeng): Analyst asked whether marketing spending will change in the second half of 2022 and going forward. He also asked how competition from tea players entering coffee affects strategy.
A: Management said marketing investment will increase, starting around September with events like the brewed coffee and bagel festival, and they are adding marketing and product talent in the third quarter to invest significantly more while improving efficiency and CRM. On competition, they said they see many new entrants but will focus on delivering the best value through product, experience and price, offering superior coffee and price-competitive options for basic products.
"So our strategy is to ensure we can always provide superior product, coffee in this case, as you ask to our customers." — Kwok Wah Cheung (CEO)