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MEDIAALPHA INC earnings calls

MAX · every analyst question and management's answer

Oct 28, 2026 earnings call — Record quarter and marketplace growth

Company reported record third-quarter revenue of $376 million, up 23% year over year.

Revenue $0.4B (est $0.3B) · EPS $0.46 (est $0.28) · Next-quarter revenue outlook $0.4B–$0.4B

Key quotes

"For example, in a recent test, a carrier that opted into our proprietary optimization models, conversion rates improved by roughly 80% which drove far greater sales at a lower cost per policy."

— Steven Yi · Marketplace scale and optimization

"In the third quarter alone, agent revenue was $21 million, up approximately 46% from $14 million a year ago."

— Steven Yi · Home and agent growth

"In the third quarter, we deployed $21 million of capital across share repurchases and reductions to our obligations under the Tax Receivable Agreement or TRA."

— Tigran Sinanyan (CFO) · Capital allocation and buybacks

Analyst Q&A 7

meaning of 2027 double-digit growth

Q (Maria Ripps · Canaccord): Is the double-digit growth target for 2027 revenue or contribution? How much is from industry growth versus MediaAlpha winning share beyond the top 2 carriers, and does this assume the top 2 carriers keep 2026 spend levels?

A: Management did not answer this question in the provided transcript. No management response to this specific question appears in the Q&A excerpt.

personal AI agents and shopping

Q (Maria Ripps · Canaccord): Are AI agents already filling forms and buying for people? If shoppers become AI agents, how would your pay-per-click model change?

A: Management said they have not seen personal AI agents shopping on behalf of consumers. They expect carriers to keep control of quoting and binding, and that large brands will limit AI agent access; protocols may later allow controlled interaction but carriers will likely require quoting and binding to happen on their own sites.

"No, we have not seen any impact of personal AI agent shopping on behalf of consumers." — Steven Yi

agent revenue size and shopping cycle

Q (Andrew Kligerman · TD Cowen): About the $21 million in agent revenue: what is MediaAlpha’s share now, how big can the market be, and what are the KPIs and 5-year outlook? Also, where are we in the shopping/pricing cycle—has shopping peaked?

A: Management said roughly close to half of policies are still sold through agents, so the agent channel remains a large market and MediaAlpha expects long-term opportunity comparable to agent market share. They started the agent business in 2021, see programmatic efficiencies driving share gains, and expect elevated shopping to persist because of higher insurance prices and carrier competition that increases ad spend.

"close to 50% of all policies are still written through agents." — Steven Yi

why home insurance is growing fast

Q (JPMorgan): What is driving the P&C acceleration into Q4, and specifically the triple-digit home and renters growth—macro factors or share gains?

A: Management said home insurance growth is largely macro-driven and state-specific. With fewer catastrophes recently, carriers are returning to large states like Florida, California and Texas, increasing capacity and advertising; that raises supply and volume for the marketplace, and Q4 growth is also supported by stronger auto carrier spending.

"On the home insurance side, I think it is it is a lot more macro-driven." — Steven Yi

AI agent risk and buyback/cash flow

Q (Thomas Mcjoynt-Griffith · KBW): Is there a risk that carriers make deals with personal AI agents and cut out MediaAlpha? Also, how will TRA transactions affect free cash flow and how will you deploy cash next year?

A: Management said carriers are unlikely to let their rates and binding be shown outside their own sites, so direct deals with personal AI agents are questionable; users may start on AI but will go to carriers to complete purchases, and publishers will adapt to AI-driven advertising. On TRA and cash flow, management said retiring TRA will keep about $5 million a year in the company, cash taxes fall to about 1% in 2026 then rise, cash flow conversion remains high, and they have been deploying capital through TRA buys and share repurchases while keeping a high bar for returns.

"The effect of that on cash flow is that we will be retaining around $5 million a year of incremental cash flow that have gone out to the TRA holders." — Tigran Sinanyan (CFO)

conversion gains from platform scale and AI

Q (Eric Sheridan · Goldman Sachs): A partner saw much higher conversion in an optimization test. How will platform evolution, conversion improvements and scale attract more advertiser dollars or raise returns on existing spend?

A: Management said their scale and data advantage lets them apply predictive AI to improve matching and outcomes, which raises yield for publishers and ROI for advertisers. That improved performance draws more advertisers and supply, creating a virtuous cycle that strengthens their marketplace.

"That data scale advantage is really translating itself into the ability to leverage predictive AI to deliver better outcomes better matching for our advertisers, and then higher yield for our publishers" — Steven Yi

AI, shopping habits, consolidation and margins

Q (Michael Zaremski · BMO): Could increased online or AI-driven shopping force industry consolidation if more consumers buy direct? Also, what should we expect for contribution margin trend?

A: Management said it is unclear that shopping changes alone would cause consolidation; shopping should stay elevated because prices are higher, and AI may reshape the upper funnel but carriers must host quoting and binding. On contribution margin, management said percentage should be relatively stable and the guide is a good indicator, though mix, partnerships and seasonal shifts can move it.

AI-generated notes on the earnings call transcript. Quotes are taken from the transcript. This is not a FolioObs investment view.

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