Aug 20, 2026 earnings call — AI-driven growth and rising profitability
Total revenue rose 33.7% to RMB 124.6 million in the first half of 2026.
Revenue $0.0B (est $0.0B) · EPS $0.05 (est $-0.12)
Key quotes
"We consistently strengthened our content ecosystem during the period, maintaining 36Kr content influence across China's new economy and technology innovation sectors."
"New customer working with 36Kr for the first time accounted for approximately 1/3 of our total customer base in the period."
Analyst Q&A 2
AI content advantage and growth vs profit
Q (Lingyi Zhao · SWS): The analyst asked what makes 36Kr different from other AI media and why advertisers pick 36Kr. They also asked which areas will drive future growth and how the company will balance investing in content and tech with profitability and cash flow.
A: Management said three strengths set them apart: broad platform reach, exclusive in-depth content, and end-to-end industrial services that connect advertisers to partners. They expect near-term AI customer growth (about 40% of new customers) and medium-term growth from sub-vertical commercialization, AI product monetization, and replicating their industrial service model; they noted facilitation of more than 100 closed-door matchmaking sessions. On balancing investment and profit, they said they invest only where there is a clear path to returns, have improved gross profit margin, control costs, keep a lean cost base, and continue targeted content investment.
"We have 36.52 million followers across a diverse reach of mainstreaming media platforms, including Weibo, Xiaohongshu, Toutiao, Zhihu, Bilibili, Douyin, and Kuaishou, among others." — Dagang Feng (CEO·CHAIR)
Long-term AI strategy and service mix
Q (Rui Yin · Sealand): The analyst asked how 36Kr positions itself in the AI era and how the mix between being a tech media outlet and an industrial services platform will change over time.
A: Management said their long-term role is as an enabler for technology industries — the "picks and shovel" supplier — because enterprises will always need industry insight and resource connections. They described content advertising as the foundation and traffic gateway, and industrial services as the growth engine and driver of margin expansion; they expect the share of industrial services to increase steadily and said content advertising will remain foundational. They also noted first-half metrics: flagship channels contributed nearly half of online advertising revenues and short video and institutional communication revenues doubled year-over-year.
"As for the mix between the two, content advertising remain our business foundation and our traffic gateway, while industrial service are our growth engine and the driver of margin expansion." — Dagang Feng (CEO·CHAIR)