Aug 13, 2026 earnings call — Launch of Roll Card fintech product
Company reiterated full-year revenue guidance of $165 million to $170 million while launching the Roll Card fintech debit product.
Revenue $0.0B (est $0.0B) · EPS $-0.13 (est $-0.04)
Key quotes
"Now we can finally talk about Roll Card, our new fintech solution. It's a purpose-built FDIC-insured high-limit debit card for sports betting, casino and prediction markets."
"B2B now makes up the majority of revenue for the Sports Data Services business and is pacing to grow well in excess of 50% this year compared to last year."
"As a result, we entered the third quarter with a reduced headcount of approximately 25%, and we'll see $13 million of lower fixed costs on an annualized basis, driving margin expansion moving forward."
Analyst Q&A 6
new product launches and guidance
Q (Jeffrey Stantial · Stifel): The analyst asked why the company is expanding beyond its historical payments focus and how it expects to compete. He also asked for rank ordering of growth drivers and whether roll card assumptions changed for guidance.
A: Management said payments are the biggest friction and they have deep experience and an audience to sell into, which gives a launch pad for the new card. For near-term guidance they said marketing should be roughly flat in H2 and data should grow in the teens. Roll card was included in the original guidance and they expect a modest ramp with a small contribution.
"We have the audience that we can sell into, which is really helpful to give us a launch pad for the business." — Kevin McCrystle (CEO)
roll card opportunity and Oddsjam
Q (Barry Jonas · Truist): He asked how to think about the long-term market opportunity for the card and payments platform. He also asked how Oddsjam will stay competitive versus new AI-driven startups.
A: Management said the primary revenue is interchange on deposits, and taking a 1% to 2% interchange on deposits with a small market share could be a large opportunity, but scaling to the $50 million–$100 million range will take years. They said Oddsjam is being improved with new core features and a rebuilt social distribution engine, and it also supports marketing and the roll card business.
"Expect something like 80% to 85% gross margins prior to marketing on that business." — Kevin McCrystle (CEO)
marketing margins and SEO update
Q (David Bain · B. Riley): He asked longer-term margin expectations for the marketing business and the levers, including SEO versus non-SEO. He also asked for an update on SEO issues, offshore impacts, and any relief.
A: Management said they expect to roughly double the marketing contribution from Q2 through H2 and that restructuring cuts fixed costs tied to marketing and SEO, which will help margins this year. They expect marketing contribution margins in the 40s versus data contribution margins in the mid-60s, and blended EBITDA margins in the low 30s for H2. On SEO, they said overall positioning is roughly unchanged, with a slight Q1-to-Q2 decline, regulatory headwinds in some countries like the U.K. where CPAs are down about 15%, while North American marketing is up substantially.
"And the expectation is to have contribution margins moving forward in the 40s from the business, which compares to contribution margins on the data side in the mid-60s." — Elias Mark (CFO)
non-SEO growth and prediction markets
Q (David Katz · Jefferies): He asked for a sense of the non-SEO portion of marketing and how big it could get long term. He also asked about the size and impact of prediction markets.
A: Management said non-SEO is now about two-thirds of the marketing business, driven by CRM, paid, social, and partner audience monetization (Grand Sam Partners). They highlighted strong North American marketing performance—North American marketing is up 63% year-over-year and is about 57% of their North American business. On prediction markets, they said these bring new buyers of data and demand, help acquisition, and they expect to have a clearer framing in Q3 as the first NFL season with a full push unfolds.
"North American marketing is up 63% year-over-year and marketing is about 57% of our total North American business." — Kevin McCrystle (CEO)
drivers to hit guide and Canada launch
Q (Chad Beynon · Macquarie): He asked what could move results to the low or high end of the revenue guide. He also asked about customer diversification in North America and whether the Alberta launch was successful.
A: Management said a quick recovery in SEO would push them toward the top of the guidance range, while the data side is easier to forecast and less volatile. They named sports data B2B enterprise sales and North American marketing as the primary growth drivers. The Alberta launch began in Q3, was reasonably successful with a normal market-share pattern and a flatter launch, and they said additional players like Fanatics are increasing acquisition activity which benefits them heading into NFL season.
"If we look at the range of guidance, what would really push us towards the top of the range would be a recovery in SEO that would go through very quickly." — Elias Mark (CFO)
sports data products and stability
Q (Michael Hickey · StoneX): He asked about the product pipeline for the sports data business and which new products or capabilities they are excited about. He also asked if management feels business stability gives more confidence in guidance.
A: Management said they are excited about all of the sports data B2B work, that market makers and quant funds are a new buyer of data, and that international sales have grown quickly—international was 0 a year ago and is now 40% of new sales. They said they are upselling existing clients, building more features in Optiq, and recently launched non-sports data, and Elias said the business is in a stable place though SEO is likely a steady cash-generating business rather than a primary growth driver.
"A year ago, that was 0 of the business, and now it's 40% of new sales." — Kevin McCrystle (CEO)